Ray Loewe and Mary Ann Steinhauer sit down with marketing guru Joe Serpente to discuss an important change in his business—and his life. Joe has transformed his full-service marketing company into a consulting practice. Today, he helps business decision-makers make smarter marketing choices and manage their marketing departments effectively. By moving from a full-time staff to a virtual office, Joe has created the flexibility to stay in the game—but under his own terms. Joe is also an old friend of Ray’s, and the two look back on some of their marketing adventures in the early years of their careers. Joe’s new book, Do YOU Make These Mistakes When You Advertise?, is available on Amazon.